Project Crescent

Middle East


A Middle East Cultural Attraction

The Hettema Group provided concept and master planning services for the Crescent Center development in the Middle East. This cultural attraction is designed to provide visitors with a moving, personal encounter with Islam and the evolving cultural around it through a deepened experience of its history, values, and beliefs. The major program components consist of hotels, residential condominiums, a retail, dining and entertainment center, and the cultural and entertainment complex called Al Buraq. The Al Buraq Experience is an extraordinary leisure, learning and entertainment opportunity for all ages. It presents a vision of the culture of the Islamic world, past and present, through state-of-the art technology and all the resources of contemporary storytelling – an epic sized 3D movie, a swooping coaster ride, and an inspiring simulator.  This unique combination of guest engagement technology, classic design and spiritual insight is a potent source of excitement, and a vivid expression of Islam that is at once ancient, modern and eternal.
  • Client

    Crescent Center Development

  • Country

    Middle East

  • Date Completed


  • Project Type

    Cultural Attraction

  • Services

    Concept Design and Master Planning

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